Crafting connections between brands and their communities.

With over a decade of marketing experience, a rad network, and a personalized approach, Beer Adjacent helps small brands make a big impact.

We cultivate compelling stories and marketing experiences that elevate local brands, build authentic connections, and drive growth for food, beverage, and hospitality brands.

Build your flight

✳

View our services

✳

Curate your experience

✳

Build your flight ✳ View our services ✳ Curate your experience ✳

Choose your flight

Personalized service offerings to meet the needs of your deeply personal brand.

Marketing

Brand

PR

Social Media

Influencer

Events

Meet Rachel

Rachel’s great grandma is from Pilsen, otherwise known as the birthplace of Pilsner beer.

So, you could say this “whole beer thing” is in her blood.

I started home brewing as an (extremely elaborate) hobby. Then, began blogging about the experience. My blog quickly turned into an Instagram, which led to a Regional Editor role for PorchDrinking, beer school graduation, and becoming a Certified Cicerone.

Since then, I’ve had the opportunity to work with some of the most iconic brands in Chicago beer, launched a new brewery conglomerate, and interviewed a cider maker Normandy, France.

Because I cannot stop talking about beer, I host biweekly radio segments, create monthly newsletters, hop on occasional podcasts, and most importantly, launched a company to do what I love most, all of the time, which is very, very cool. Cheers!

Fan Mail

  • “Not speaking hyperbolically, I don’t believe the events would have been even half as successful as they were without her.”

    Maplewood Brewery

  • “We’ve thrown a lot at her and haven’t run into a situation yet that she wasn’t able to handle. She’s highly professional, very responsive, and has a great attitude.”

    Revolution Brewing

  • "Running a small business is full of unique challenges that require unique solutions. Rachel's passion and ability to go above and beyond to meet these challenges helped SAUCED have its most successful market season yet.”

    SAUCED Market

  • "Rachel came in and immediately knocked it out of the park-- meeting us where we're at and offering solutions to problems we knew we had and those we didn't."

    Ravinia Brewing

Subscribe to Tasting Notes

A monthly beer newsletter, with a twist!

Get craft beer updates, best bites and sips, industry interviews, upcoming events, and more — delivered to your inbox.

Tastings of work

✳

Portfolio

✳

Work samples

✳

Tastings of work ✳ Portfolio ✳ Work samples ✳

Does your brand sound like a solid pairing?

Now accepting 2024 clients.