Crafting connections between brands and their communities.
With over a decade of marketing experience, a rad network, and a personalized approach, Beer Adjacent helps small brands make a big impact.
We cultivate compelling stories and marketing experiences that elevate local brands, build authentic connections, and drive growth for food, beverage, and hospitality brands.
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Meet Rachel
Rachel’s great grandma is from Pilsen, otherwise known as the birthplace of Pilsner beer.
So, you could say this “whole beer thing” is in her blood.
I started home brewing as an (extremely elaborate) hobby. Then, began blogging about the experience. My blog quickly turned into an Instagram, which led to a Regional Editor role for PorchDrinking, beer school graduation, and becoming a Certified Cicerone.
Since then, I’ve had the opportunity to work with some of the most iconic brands in Chicago beer, launched a new brewery conglomerate, and interviewed a cider maker Normandy, France.
Because I cannot stop talking about beer, I host biweekly radio segments, create monthly newsletters, hop on occasional podcasts, and most importantly, launched a company to do what I love most, all of the time, which is very, very cool. Cheers!
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